lead designer
brand • identity • packaging • illustration
An update to a Kiwi classic.
The once well known chip company needed a brand refresh as it had lost its presence at a customer level. For many years Mr Chips had concentrated on being suppliers, but now wanted to return to being a consumer brand.
Mr. Chips needed a persona and a voice, so a mascot was created to engage and communicate with their customers.
The updated design lead to new opportunities for Mr Chips, including retail. Vibrant packaging was created and is currently sold in the French Polynesian market.