dad's pies

Dad's Pies had been making great pies since 1981, but needed an engaging brand that matched the quality of their amazing pies. 

To help make sense of the companies somewhat contentious name a mascot was created: "Eduardo": the strongman, the hero, the everydad.

The strong, silent type of pie that will give you advice, fix your car, give you shoulder rides, take you to sports games and teach you to ride a bike. They are the wholesome, dependable pies that people love to eat, since 1981.

The hand-crafted, fun brand and packaging was a hit with customers and was integral in getting Dad's Pies into numerous overseas markets including the Japanese supermarket chain Costco.